SPECIAL ATTRACTION –MORAL RECTITUDE – PREVENTIVE ABOVE REACTIVE STRATEGIES:

SAYINGS OF THE WISE …

  • The family is the test of freedom; because the family is the only thing that the free man makes for himself and by himself.” —Gilbert K. Chesterton
  • “You leave home to seek your fortune and, when you get it, you go home and share it with your family.” —Anita Baker
  •  “Families are the compass that guides us. They are the inspiration to reach great heights, and our comfort when we occasionally falter.” —Brad Henry

What honour can be greater than a name engraved on the positive pages of history? What service could be greater than a solid commitment to the development of humanity? Silver and gold cannot purchase precious names. What example could be greater than lessons of selflessness instead of selfishness? This is the patriotic campaign that we are mounting.

TERRIFIC HEADLINES

In realization of the need to reach, all Nigerians, our BLOG has been constructed to automatically translate our posts into three major Nigerian languages of YORUBA, IGBO and HAUSA languages. The Blog/Website also, in the same way, translate our posts into several foreign languages.

It has come to be appreciated that it is better to anticipate and nip in the bud all problems than to start managing problems.

COUPLES & FAMILIES OF VIRTUES  is powered by a Strategic Integrated Communications outfit, TERRIFIC HEADLINES and associate channels. Issues being addressed primarily include prevention of moral, criminal and social vices; as well as attacking these vices through a coordinated multi-pronged social media campaign. It is being implemented to effect attitudinal changes across all strata of the society, in order to promote positive family values and the attainment of desired goals that are set out in the country’s national plans. It focuses on the need for family values and virtues, at a time that the whole world faces multi-dimensional challenges, including security breaches. It is about restoration of the good values and virtues eroded by Western civilization

It runs as a public enlightenment crusade for 365 days in one year. ’When people talk about successful societies, they forget that there are some critical drivers of achievement that were embraced by these societies before recording considerable successes which they enjoy today. It is trite that visionary and purposeful leadership engenders the evolution of a near-perfect society where virtually everything works. We, therefore, have never relented in informing the target audience that our crusade is being prosecuted to effect attitudinal changes on the part of our target audience.

TARGET AUDIENCE:
All segments of the society for radical changes through moderation of attitudes and reduction, if not eradication of social and criminal vices that have grown to be borderless concerns due to the fact that no part of the world is immune to these regrettable occurrences’. The following constitute the target audience:
• Governments — that must provide the enabling environment
• Parents who have the greatest responsibility
• Couples
• Organizations with parental responsibilities including institutions charged with mentoring and parental responsibilities that serve to inculcate in our youths the right values, ethics, and morals in every facet of the society.
• A broad spectrum of the global community with emphasis on Nigeria
• Civil Society Organizations
• The Civil Society
• The young ones

THE CAMPAIGN – Continuous exercise that preaches Moral, Social Values & Family virtues and values for the purpose of effecting attitudinal changes to promote total development – Now running on all our ten (10) social media channels with global reach.

MORAL RECTITUDE – PREVENTIVE ABOVE REACTIVE STRATEGIES: The Key points:
• The impact of indecent conduct on youths has implications of changes in behaviour, morals, and aspirations. It is designed to correct corrosive and anti-development conducts, and to encourage men and women alike, with responsibility for the training of children and wards and managing the home, to stand committed to the objective of joint responsibility for successes of their children and family units in life.

THE CAMPAIGN – Continuous campaign on Moral, Social Values & Family virtues and values for the purpose of effecting attitudinal changes to promote total development – Now running on all our ten (10) social media channels with global reach to lead the campaign against social vices and security breaches; and how to arrest the trend.

  • FAMILIES OF VIRTUES take cognizance of, and addresses the global dimension of the need for an urgent intervention in family values and virtues, in view of the fact that when a bad practice is continued over a period of time, it becomes the norm; hence the need for proactive measures to shape the conducts of the young ones in their formative years through adolescence.

SOCIAL RESPONSIBILITY: We have worked conscientiously, knowing that there is an urgent and huge need to reform our society through the utilization of family units. Our fundamental assignment has been to contribute to ongoing efforts at construction a greater Nigeria, and in due course the whole of Africa. This concept of FAMILY VALUES & VALUES is very rational and its likely positive effects very obvious.

And COUPLES OF VIRTUES & VALUES asks: Where does this start? Of course, this starts with the family, which is a microscopic part of every society. The husband is the governor and the wife is the deputy governor, at least in our clime here. Governments exist only to create an enabling environment. May the Good Lord help us all.

PARENTS’ HUGE RESPONSIBILITIES.

What honour can be greater than a name engraved on the positive pages of history? What service could be greater than a solid commitment to the development of humanity? Silver and gold cannot purchase precious names. What example could be greater than lessons of selflessness instead of selfishness? This is the patriotic campaign that we are mounting.

IMPORTANCE: Evidently, the whole world is in a defining period, given several sordid occurrences that are obtruding themselves, particularly issues dealing with family values and collaboration of husband and wife to raise their children and wards properly at this period, when modernization has brought along with it the erosion of our values, cultures, and traditions. In the past few years following global economic turndown and terrorism that know no boundaries, nations of the world are taking precautionary measures in order to be able to cope with the requirements of the emerging times.  There is widespread moral decadence that has eaten into the very fabrics of the society. And regrettably, this issue is not limited to youths alone; but also some renegades who have reached ages of maturity.

In order for any society to progress, parents and adults must live virtuous lives that will promote love and enhance enviable family values. In particular, parents must build good families as microcosms of the society, with couples being the moral compass to ensure that there is unity, commitment, and indissolubility in marriage, in order to keep the family together. Family values are being threatened as a result of foreign influences, under the guise of modernization. Social vices have bred false lifestyles and terrorism, which are conceived as modernization. Effective monitoring and strict parental guidance are required in the growth, development, and success of children and wards. The effect of the invasion of the airwaves by the foreign media has resulted in grave problems such as armed robberies, violence, and other wrong attitudes

A retired boardroom player, Elder Felix Ohiwerei notes that: ‘’Every child’s first experience in learning is at home. All our leaders, past and present, come from home.  So, what we are seeing displayed in them is what they brought from home or what they gathered along the way. My parents spent a lot of time with us, their children. How much time do we spend with our children today? What many of us are doing is unconsciously breeding a generation that is left in the hands of houseboys and house girls most of the time, in the hands of teachers part of the time and in the hands of their parents very little of the time. Who is best placed to bring up a child, if not the parents? So, we have to go back to basics. Parents must have time for their family and bring up the children the way they should go. But do parents, these days, actually know which way they should go or the right things? – Elder Felix Ohiwerei

Whoever still touts the belief that successful children belong to the father; while unsuccessful offspring are for mothers is living in the past.  Reversing awkward beliefs is a huge task because of cultural beliefs. It is important to address the target audience through an articulated Plan of Action. And the target audience consists of parents who have the greatest responsibility for bringing up their children. It doesn’t seem wise to bring into the world children you have no capacity to provide for. Other stakeholders include a government that must create an enabling environment, organizations with parental responsibilities, including educational institutions; places of worship; civil society organizations and civil society itself. In sensitizing the citizenry, our social intervention campaign strategies suggest preventive, rather than reactive strategies, as well as joint responsibilities by both parents. Our plan takes cognizance of the need for attitudinal changes across all strata of the society, in order to promote positive family values and the attainment of desired goals that are set out in the country’s national plans. For this purpose, a dedicated website and other social media channels are in place for interaction and publishing of information on family values and virtues all year round; with a view to contributing to local and global efforts to build families and encourage women emancipation.

JUSTIFICATION: The problem is that youths now look for the easiest way to make money. It is also very sad to note that several people commit innocent mistakes by aiding and supporting social and criminal and social vices without knowing that they are really doing so.

  • Combating moral decadence and parents’ insensitivity to their responsibilities as spouses has become imperative. This is partly due to the invasion of the airwaves of the developing world by foreign cable media stations. The consequent effect of the younger generation imbibing the cultures and values of the West is now pronounced. The situation has assumed frightening dimensions of erosion of cultural values in the Third World.
  • Inadequate attention to these social ills could prove too costly for the general populace and the society, which may witness catastrophic occurrences; or at least, major dislocations and disruptions to development and putting the future in jeopardy. Accordingly, the following are the guiding principles.

THE GLOBAL DIMENSION & COLLECTIVE RESPONSIBILITY: The United Nations under the leadership of Kofi Anna in 2005 demonstrated an unparalleled commitment to two issues: Peace and Security. Apart from ensuring respect for human rights and improving human security, it is also important for humanity to be committed to the security of one another. This is why we must not leave the government alone to handle the issue of security and development of the child is we much achieve the objective of the quality of living of people. In his valedictory address at the President Truman library Kansas City, Kofi Annan asserted that: ”My first lesson is that, in today’s world, the security of every one of us is linked to that of everyone else. President Truman believed strongly that henceforth, security must be collective and indivisible’’

This activity aligns with the United Nations agenda of promoting family values and women’s emancipation. It also keys into the UN Agenda that designates Years 2015-2024 as the International Decade of People of African Descent; and the African Union Agenda 2063. A lot still has to be done to get women to shake off the huge deprivations of the past and aspire to the same heights that men have attained. It is important to state that this campaign is designed to eradicate/curb moral, criminal and social vices utilizing a multipronged media advocacy/sensitization campaign. It is directed at practically all segments of the society that are responsible for shaping the today and tomorrow of the growing ones.

FOCUS: IMPLEMENTATION OF CAMPAIGN: In consideration of the fact that the quality of today’s children would naturally determine society’s future, it is important for  Government, parents, and organizations with parental responsibilities that have not lived up to expectations to take positive steps to improve on their obligations. Everyone in any society has some basic functions to perform. The roles of these three bodies are so important that in situations where they are not able to perform efficiently and effectively, the society suffers tremendously. When people talk about successful societies, they must not forget that good family background and spousal relationships are considerable influences of successes that they enjoy today.

  • Highlight precautionary measures as the primary goal; with reactive options as added secondary measures
  • It highlights the need for youths to understand in practical terms that their future and that of the nation are in their hands; and therefore, prepare themselves for participation in national development.
  • Treat options available for development individually, collectively and corporately
  • Encourage the provision of alternatives such as participation in the creative and agriculture sub-sectors, among others, in order to be productive
  • Preach Good Governance and social responsibility on the part of the citizenry
  • Treat issues pertaining to collaboration with Governments and their agencies with regard to the development of Nigeria

METHODOLOGY:

  • The major objective is to promote the feelings of empathy through public enlightenment by highlighting how these prominent and respected Nigerians have attained greatness and have kept happy families.
  • In every situation, choosing the right strategy to solve problems requires wisdom and experience. It is essentially the duty of the media practitioner to evolve policies directed at promoting discourse so that the various peoples of the world could understand better, the products being marketed; as well as each others’ feelings on issues and events; and their likes and dislikes. In this way, the media is able to regulate the conduct of the citizenry particularly the relationship of one individual to the other and more importantly, among the various nations of the world. Our approach is to encourage parents, organizations with parental responsibilities, and government to pay greater attention to FAMILY VALUES

MODALITIES FOR IMPLEMENTATION

Daily, we reach you with encouraging and thought-provoking pieces on FAMILY VIRTUES & VALUES on our channels. — Activity has commenced. The activity is designed to reach African nations and the African Diaspora before too long.

MAJOR CONSIDERATIONS FOR ACTION  Three broad segments of the society are responsible for the proper growth of the young ones. If the correct statistics are taken, it would be revealed that only a fraction of parents pay particular attention to the development of their children.

IMPORTANCE OF CAMPAIGN TO SOCIETAL DEVELOPMENT

  • It is the responsibility of couples/parents/spouses; organizations with parental responsibilities & Government to anticipate and prevent occurrences that derail family units.
  • It is better for damage not to occur at all than to go into crisis management.
  • The reactive approach is more costly in terms of damages done, more expensive in terms of finances injected, and takes a long while for the crises to be combated successfully.
  • Creating personal interest in the welfare of the target audience in the society would go a long way in solidifying relationships, and eventually promote societal growth

KEY OBJECTIVES:

  • We are convinced that Nigerians generally, including citizens in all strata of the society, particularly family units, need to be mobilized for development.
  • Sensitize and educate the target audience on family values and responsibilities
  • A new attitude and a new orientation are required for sustainable growth and development.
  • We believe that every reasonable person must be socially responsible. Therefore, society must collaborate to curtail criminal and social vices.
  • Help parents and organizations with parental responsibilities to play their parts well.

TARGET AUDIENCE

  • GOVERNMENTS
  • PARENTS
  • ORGANIZATIONS WITH PARENTAL RESPONSIBILITIES
  • CIVIL SOCIETY GROUPS & NGOs
  • THE CIVIL SOCIETY 
  • SPECIFICALLY, WOMEN ARE BETTER PLACED TO ENSURE THE SUCCESS OF THE CAMPAIGN FOR MORAL RECTITUDE AT THE PIVOTS OF FAMILY UNITS: It is believed that women, as pivots of family units are better placed to lead the campaign against social vices and security breaches; and how to arrest the trend. The event would further encourage men and women alike, with responsibility for the training of children and wards and managing the home, to stand committed to the objective of joint responsibility for successes of couples in life.
  • Organizations with Parental Responsibilities – including places of worship, educational institutions
  • Youths generally in tertiary institutions who constitute the most vulnerable segment of the society
  • Non Governmental Organizations with responsibility for youths and women development
  • Nigeria’s Missions Abroad
  • The Nigerian Diaspora
  • Women Groups and Organizations

TERRIFIC HEADLINES takes cognizance of the following:

  • There is the need for urgent intervention in family values and virtues, in view of the fact that when bad practice is continued over a period of time, it becomes the norm; hence the need for proactive measures to shape the conducts of the young ones in their formative years through adolescence.
  • Because the younger ones must trust and respect their parents and parental organizations, they emulate them and internalize their ideals. Nothing comes easy. Parents must plan, pray and be resolute to be able to keep a happy family.
  • Because we are read all over the world, particularly by Nigerian & African Diaspora, we have a very wide reach and are able to moderate the opinions and conduct of the populace.

 ADVANTAGES OF PARTNERSHIPS/SUPPORT/SPONSORSHIPS

  • We have the requisite experiences
  • We are backed up by capable and experienced professionals
  • Our very wide reach …. We are read all over the world
  • We have very close links in Nigerian and African Diaspora
  • We are also read widely locally

 FAMILY VALUES—INSPIRATION — WHY FAMILIES CRASH — UNITY OF COUPLES AS THE MOST CRITICAL FACTOR:   Couples are the most important factor in the drive to arrest all condemnable practices. A United States-based preacher and writer, Jonathan L. Perz cited above attributes the erosion of values to selfishness, which he says is ‘’the biggest destroyer of marriages. ‘’In turn, the family unit has, for the most part, come to mean nothing.  Children in turmoil and confusion are the consequences of such thinking. ‘’They get wrapped up in a vicious cycle of broken homes that only they can choose to break. That is, the average child of a divorced couple will inevitably divorce unless they consciously and determinably, choose not to fall prey to the same thing their parents did.’’ This is shameful!  God desired these things for the family. ‘’Because the LORD has been witness between you and the wife of your youth, with whom you have dealt treacherously; yet she is your companion and your wife by covenant.  But did He not make them one, having a remnant of the Spirit? And why one?  He seeks godly offspring. T

herefore take heed to your spirit, and let none deal treacherously with the wife of his youth.’’

  • Train up a child in the way he should go, And when he is old he will not depart from it. 22:6
  • The best thing any man can leave behind is an example of a life well-lived.

An individual’s legacy can be good or evil. Make a decision to leave a good legacy. Ensure you are remembered for something good and worthwhile. Your choices and actions today will have a great influence on your tomorrow as well as your unborn generations. Whatever you have to do, pause and think of how it will affect your today and tomorrow. Will it make you be remembered for good or for bad?  You can make your name and those of your children and great-grandchildren to be in good reckoning in heaven. All you need to do is to accomplish great works for God, whilst obeying Him completely, and leave a worthwhile legacy. You will be remembered for good.  All good men and women must take responsibility to create legacies that will take the next generation to a level we could only imagine.

BENEFITS OF TRAINING THE CHILD: YOUR CHILDREN IMBIBE YOUR CONDUCTS:  It is to be noted that when parents play their parts well in family units, they produce dutiful and obedient offspring who would maintain the cause of their parents, and provide for them in their advanced ages. Olukoya enjoined parents to realize that children are burdens on their hands and spouses, therefore, they remain committed and dedicated to assisting their children to become successful and useful citizens. A hypocritical parent would surely impact his/her child negatively. At impressionable ages, children mimic their parents; hence the need for spouses to imbibe the culture of speaking the truth at all times, take proper care of their children, set god examples and allow virtues of unity, love,  praying and leading them aright be watchwords in homes. Dr. DK Olukoya

YOUR CHILDREN IMBIBE YOUR CONDUCTS:  At impressionable ages, children mimic their parents; hence the need for spouses to imbibe the culture of speaking the truth at all times, take proper care of their children, set god examples and allow virtues of unity, love,  praying and leading them aright be watchwords in homes.

RAISING A CHILD – EVERYBODY COUNTS:  The 42nd President of the United States, President William Jefferson Clinton, in his treatise at the first Nelson Mandela Foundation Lecture in 2003 submitted that: “It takes a village to raise a child. ‘’ If we live in a global village we are all responsible for every child. If we truly understand the nature of the modern world then America and Europe and Australia and Asia and Africa are in the same village. And therefore, we are all part of our common endeavour to raise every child in the world. We have to be bound by simple strong values across every religious tradition. ‘’Everybody counts, everybody deserves a chance, everybody has a responsible role to play, we all do better when we work together. ‘’Everybody counts, everybody deserves a chance, everybody has a responsible role to play, we all do better when we work together.’’ Nobody could successfully fault the need for mentoring and reshaping the society through copying good examples provided by ROLE MODELS that are accommodated by all strata of our society.

PREVENTIVE ABOVE REACTIVE STRATEGIES:  To evolve radical changes through moderation of attitudes and reduction, if not eradication of social and criminal vices, and promote socio-political and economic. development. Unless adequate attention is accorded to the need to attack indecent acts, our society may soon witness an unmanageable upsurge in social vices, as well as the erosion of our common virtues handed down by our progenitors.

  •  It is believed that women, as pivots of family units are better placed to lead the campaign against social vices and prevention os security breaches; and how to arrest the trend.
  • FAMILIES OF VIRTUES takes cognizance of, and addresses the global dimension of the need for an urgent intervention in family values and virtues, in view of the fact that when a bad practice is continued over a period of time, it becomes the norm; hence the need for proactive measures to shape the conducts of the young ones in their formative years through adolescence.

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